Read the Deadline Article: Filmmaker Creates First Gender Fluid Commercial Spec To Break Stereotypes In Advertising
“ECLIPSE” is a high-fashion commercial with a love story at its core between two non-binary/ gender fluid people.
It tells the tale of two people falling in love – no gender stereotype, no BOUNDARIES.
Film and television are the most powerful mediums in the world. Advertising changes the way we look at things and gets into our subconscious. Therefore, we have a responsibility to advertise products with an eye to represent all genders, races, sexual preferences, religions etc…
That’s what Eclipse does.
It shows that two people, no matter how they identify, could fall in love and it be completely natural.
Representation matters
THE IMPACT
CAUSE MARKETING –
What is cause marketing? Cause marketing is defined as a type of corporate social responsibility, in which a company’s promotional campaign has the dual purpose of increasing profitability while bettering society.
Consumers are getting more socially conscious. People now choose to buy products from companies that support a cause. It’s important to have a stance behind every product you sell.
That’s why this commercial is breaking boundaries.
When you see a fashion commercial, whether it be perfume, makeup, hair, etc, there is always the same type of person representing the product. It is only in the last few years that runway and fashion have embraced curvy figures and darker skin complexions. While we are on the right track, we still have far to go.
YOU HAVE THE POWER TO CHANGE THIS.
With your support and generosity, you can help ensure that diversity is represented in modern day advertising. This is huge.
MEET THE TEAM
MADS PAIGE - Talent
Mads Paige is a non-binary(they/them) model, actor and singer from a small town in Colorado. This triple threat started off as a 3rd generation model in their family and quickly skyrocketed when their agency IMD placed them all over the world where they went on to do covers for Vogue, Fashion Weeks, and break the binary in many big name companies like Nordstrom, Abercrombie and Fitch, Makeup Forever, and Versace. Mads has acted in multiple music videos, award winning short films, and is setting their focus on getting into tv. On top of it all, Mads plays guitar, piano and sings.
BLAKE ENGLISH- Talent
Blake English, born and raised in Athens Georgia, started their entertainment career in musical theatre where they performed in over 30 different shows. They went on to join contemporary dance company, Exhale Dance Tribe in Cincinnati Ohio. From there they moved to Los Angeles, to become a Sony recording artist as well as doing songwriting for other acts.Their most notable song writing credit was for Kim Hyun Joong which went number 1 on the World Billboard charts. Blake, with their band, headlined a tour set up by Lady Gaga’s Born This Way Foundation, advocating for the LGBT community. On April 9, 2015, Blake was given the extreme honor of performing with one of their all time musical mentors Amanda Palmer. Her music, along with The Dresden Dolls, has always been a huge inspiration to Blake. Blake has also been in several different nationals commercials, is currently working on a solo music project, and will be filming a horror movie this summer.
KELLIE MADISON – Director
Kellie’s filmmaking journey began when she connected with Clark Peterson, from the Oscar winning film (Monster), to help produce Dear Mr. Gacy. Written by Madison and based on the New York Times Best Selling novel, The Last Victim, the film chronicles the author’s real-life chilling encounter with infamous serial killer John Wayne Gacy. Madison wrote and directed, The Caul, which became a top-ten finalist in Ron Howard’s prestigious short film contest, “Project Imagination” sponsored by Canon. This Science Fiction piece was uniquely created by building a story inspired by 10 still photographs selected by the contest. The Tank, written, produced and directed by triple-threat, Kellie Madison, distributed by Open Road Films (Nightcrawler, End of Watch), has recently been released on Amazon. The action thriller stars Jack Davenport (Pirates Of The Caribbean series) and Brad William Henke (Pacific Rim). Based on a true story, The Tank follows six candidates on a Mars mission simulation gone awry. Kellie is currently casting the supernatural horror feature film, The Wall. She has several feature film projects in various stages of development including the grounded Sci-Fi action feature, Abduction, and the action feature film The Gate based on her short film that has almost 2 million views on Youtube. In addition to directing features, she has shadowed on numerous television series including the CBS drama Extant, starring Halle Berry, and NBC franchise, Heroes Reborn. Kellie is a member of DGA, Women In Film, and Alliance of Women Directors.
KIARA MCCARTHY – Producer
Kiara’s career began in New York as an actress. After moving to Los Angeles she quickly fell in love with producing. She co wrote and starred in BUZZFEED’S “Bridesmaids Anonymous”, co starred in award winning web series “Young N’ Reckless”, Lifetime’s “My Crazy Ex” and can be seen featured in award winning film “Trafficked” directed by Will Wallace. She was the only freshman to star on stage in Trista Baldwins play “Forgetting”, directed by Richard Crawford, performed at New York’s prestigious Long Island University. She is currently working on the feature “The Wall” written and to be directed by Kellie Madison with Tucker Tooley and Tom Ortenberg producing.
ANTHONY SWORD – Producer
DGA Member, Writer, Short Film and Commercial Producer.
Originally from Pennsylvania, Anthony moved to Los Angeles in 1992 and has worked in just about every crew capacity. He joined the DGA in 2018 and has worked on hundreds of television commercials, including many Super Bowl ads. Penn State film program graduate.
TREVOR FORREST – Director of Photography
Meet Trevor Forrest, an award winning DP, who just finished filming “In The Night”, with director Patty Jenkins. He was the Director of Photography for movies such as Noble, directed by Stephen Bradley, Girl in the book, directed by Mary Cohen, Grabbers, an action comedy from Sony pictures, directed by Jon Wright. Trevor has worked vigorously in the commercial world. His commercial work inlcludes Jack Daniels, BMW, Banana Republic to Wrigley’s Gum.
Patty Jenkins is quotes complimenting Trevor, “…I truly think you are one of the greats in the making, and i can’t wait to be apart of that again”.
DWJUAN FOX – Producer
Dwjuan has been immersed in arts his entire life. He attended Interlochen Arts Academy for high school, where he majored in painting, drawing, ceramics and wood cut. While in college at The School of the Art Institute of Chicago, Dwjuan traded story telling in a single frame for the multiple frames of film and video. He considers his path as a producer a natural progression, he has worked his way up from a production assistant to having over eighteen feature credits as a Producer. His most current Producer credits include the 2017 Sundance Midnight Series premier XX, and 2014 Midnight Series premier of Virtually Heroes. Dwjuan’s credits also include: Holidays (2016), About Scout (2015), Ask Me Anything (2014) and Mario Van Peebles We the Party (2012).
Dwjuan took a hiatus from his motion picture career at the start of the Bosnian / Kosovo conflict and joined the US Army. After quickly gaining the rank of Sergeant, Dwjuan transitioned to the officer core and served as a Tank Commander and Platoon Leader in a forward deployed armored battalion in the Republic of Korea. Dwjuan completed his military commission in a special unit created to train and track three brigades of deploying soldiers to Operation Iraqi Freedom. While at the 7th ID IRT, Dwjuan developed the IRT Standard Arabic Language and Culture Program. Dwjuan went on to obtain his master’s degree in producing from the prestigious American Film Institute in Los Angeles California. In consequent years Dwjuan has become the recipient of the Multicultural Motion Picture Association, Bank of America and Producer’s Guild of America Diversity Awards. Dwjuan has also taught The Art of Line Producing and Movie Magic Budgeting at UCLA Extension.
Next to founding Decipher Entertainment, Dwjuan holds his most notable work yet, as producing the documentary feature, The Rescuers. The Rescuers was nominated for a 2012 Image Award. The documentary gave Dwjuan an opportunity to combine his film and military training by maneuvering up to 20 personnel, and equipment, by train, plane and automobile through thirteen different countries and five currencies over a combined six months of filming, all the while creating a project with substantial significance to the past and future state of humanity.
DAVID DUBINSKY – Associate Producer
Born and raised in Los Angeles, David has over two decades of marketing, branding and entertainment experience. Upon graduation from UCLA, David went to work in the management training program at Nestlé USA. He managed brands including Stouffers, Lean Cuisine, Nescafé coffee, Butterfinger and Baby Ruth candies. His innovative approaches to marketing through partnerships with studios, movies, and networks are still utilized by the company today. David left Nestlé USA as VP of Marketing after ten years to join a start-up company, WEX, a provider of payment processing and information management services to the vehicle fleet industry. After seven years spearheading marketing, WEX became public on the NYSE and has revenue of $1.5 billion and 3,500 employees.
David founded Dubinsky Enterprises ten years ago which provides marketing and branding services to film, television and music talent.
An advocate for social justice, David serves on multiple non profit boards including the Hollywood Food Coalition, The Jewish Federation and Levey Day School.
LISA & TYLER J – Costume Designers
Creative team Lisa Cera & Tyler J McDaniel use their bi-coastal partnership, seamlessly fusing New York’s progressive fashion sensibility with the effortless cool factor of Los Angeles.
When combining Lisa’s experience of New York’s editorial infrastructure and Tyler’s Los Angeles unencumbered lifestyle they have the ability to effortlessly cross the worlds of Celebrity and Fashion bringing acuity and style to their work.
Whether they are styling celebrity clients, working on a fashion editorial, consulting with designers, or branding with advertising clients, their ability to create cutting edge looks and bring contemporary ideas to the forefront, has made Lisa and Tyler J one of the most desirable styling teams in the industry.
Their work can be seen on the red carpets of film and television premieres, the covers and pages of GQ, Esquire, Elle Spain, People, In Style, Interview, and the advertising campaigns of YouTube, L’Oreal Paris, Puma and many others.
STEVE ORAHA – Make Up & Hair
Makeup artist Steve Oraha’s impeccable attention to detail, and keeping the big picture in mind, has made him an industry pro. Respected not only for his artistry, but also for his genuine approach and professionalism. Steve’s ability to adapt to any environment makes him a favorite in high-pressure situations. Steve’s artistic technique aims for originality, influenced by classic and modern beauty aesthetics. Oraha’s work is a reflection of his appreciation of the arts, women, and individuality. His love for makeup developed around his mother, a licensed cosmetologist, and five older sisters. At a young age Steve found a desire and passion to visualize others beyond their current state, allowing them to achieve their ultimate self satisfying image. Oraha has worked with some of the industry’s top makeup artists including: Troy Jensen, Beau Nelson, Patrick Ta, and Dillon Peña.
Featured work: Access Hollywood, E!, WAGS, Netflix, Critics’ Choice Awards, Biggest Loser, Volkswagen, Bloomberg, Political Campaigns, and more